Beschreibung
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
Autorenporträt
JAN LINDEMANN is a leading authority on value-based brand management and the impact of brands and other intangibles on shareholder value. He has advised many companies on building and managing leading global brands with sustainable economic value. He has also helped clients to maximize the value of their intangible assets in a wide range of financial transactions including M&A, IP licensing and securitization. Jan has worked with leading companies around the world including Samsung Electronics, LG, Intel, Prada, Gucci Group, Nestlé, L'Oréal, PepsiCo, RHM, GE, Bank of America, MasterCard, Johnson& Johnson and Vodafone. Jan was Global Managing Director at Interbrand, where he built the firm's global brand valuation and analytics business. He established and managed the ranking of the Best Global Brands published annually in BussinessWeek magazine. In his earlier career Jan was a mergers& acquisitions advisor for The Chase Manhattan Bank focusing on the marketing and execution of M&A transactions in Western Europe and the US. Jan holds an MA in international economics and international politics from The School of Advanced International Studies (SAIS) of The Johns Hopkins University, Washington, DC, USA.
