Integrated Capacity and Price Control in Revenue Management based on Fuzzy Expert Controllers

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53,49 

A Fuzzy System Approach

ISBN: 3835009869
ISBN 13: 9783835009868
Autor: Becher, Michael
Verlag: Springer Gabler
Umfang: xx, 173 S.
Erscheinungsdatum: 24.01.2008
Auflage: 1/2008
Produktform: Kartoniert
Einband: KT

Due to tough competition and increased customer-orientation, companies must improve their management of revenue objectives. In the context of a fluctuating demand and the unknown price behaviour of customers, the practice-oriented development of a revenue management approach for an integrated control of capacities and prices becomes essential. Michael Becher develops a concept for an integrated capacity and price control in revenue management. His concept is based on fuzzy expert controllers and complies with the defined business and application requirements. The resulting approach is evaluated in three applications: capacity control in waste incineration industry, price control in hotels and integrated capacity and price control in goods distribution. The results show that the amount of coverage can be increased due to the application of the proposed concept.

Artikelnummer: 1237041 Kategorie:

Beschreibung

InhaltsangabeDefinition and revision of the concept for a simultaneous capacity and price control Analysis of the (fuzzy expert) capacity control option FECC and price control option FEPC Analysis of the integrated capacity and price control FESCPC

Inhaltsverzeichnis

Definition and revision of the concept for a simultaneous capacity and price control Analysis of the (fuzzy expert) capacity control option FECC and price control option FEPC Analysis of the integrated capacity and price control FESCPC

Autorenporträt

Dr. Michael Becher ist wissenschaftlicher Mitarbeiter von Prof. Dr. Axel Tuma am Lehrstuhl für Betriebswirtschaftslehre, insbesondere Produktions- und Umweltmanagement, der Universität Augsburg.

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