Beschreibung
Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. But because of the heavy initial investments required, break even is difficult to achieve and many of these players have not tasted success so far. However, the future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. This book is written on the basis of the syllabus of MBA (Agri-Business Management) of University of Mysore and University of Agricultural Sciences.
Autorenporträt
Dr. H. M. Chandrashekar is working as an Assistant Professor of Agri-Business Management, Course Cordinator for MBA in Agribusiness Management course at Institute of Development Studies, University of Mysore, Mysore, India. He has published more than 100 research article in reputed International and National Journals and also published 10 books.
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