Beschreibung
Events are becoming an integral part of tourism development and marketing strategies. Mega-events can attract very large numbers of event visitors and can have a large cost or psychological effect. Advocating residents to support for mega-events is a complex topic of discussion. Therefore, the proposed model integrates residents perceived event impacts and perceived quality of life in shaping their support for mega-events. The Olympic Park residential area in Beijing, where the 2008 Summer Olympic Games were held, was identified as fertile ground for testing the proposed model. Structural equation modeling was performed to test the proposed model and findings endorsed by applying Maslows theory in predicting residents support for mega-events.
Autorenporträt
Ruwan Ranasinghe has gathered vast array of experiences both national and international contexts in corporate sector as well as in academic sector for one and half decade in tourism, hospitality and events industry. Dhananjaya Nawarathna has been working in the academic area and assembled a vast knowledge by working in the tourism endeavo.
Herstellerkennzeichnung:
OmniScriptum SRL
Str. Armeneasca 28/1, office 1
2012 Chisinau
MD
E-Mail: info@omniscriptum.com
