Economics and Management of Franchising Networks

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Contributions to Management Science

ISBN: 3790802026
ISBN 13: 9783790802023
Herausgeber: Josef Windsperger/Gérard Cliquet/George Hendrikse et al
Verlag: Physica Verlag
Umfang: vi, 364 S.
Erscheinungsdatum: 08.06.2004
Produktform: Kartoniert
Einband: KT

Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks.

Artikelnummer: 1475261 Kategorie:

Beschreibung

InhaltsangabePart A: Theoretical Views of the Franchise Governance Structure.- Part B: Plural Forms and Other Hybrid Organizational Forms.- Part C: Contract Design and Compensation.- Part D: Knowledge and Strategic Management Issues.- Part E: International Market Entry Through Franchising.- Part F: Country Studies.- Part G: Regulation and Franchising.

Inhaltsverzeichnis

Part A: Theoretical Views of the Franchise Governance Structure.- Part B: Plural Forms and Other Hybrid Organizational Forms.- Part C: Contract Design and Compensation.- Part D: Knowledge and Strategic Management Issues.- Part E: International Market Entry Through Franchising.- Part F: Country Studies.- Part G: Regulation and Franchising.

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