Produktbild: eBusiness

eBusiness

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72,75 €

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ISBN: 0230304567
ISBN 13: 9780230304567
Autor: Beynon-Davies, Paul
Verlag: Springer Verlag GmbH
Umfang: 464 S.
Erscheinungsdatum: 23.11.2012
Auflage: 2/2012
Produktform: Kartoniert
Einband: Kartoniert

The second edition of eBusiness provides a balanced coverage of electronic business and its role in the transformation of organisations. It takes a worldwide perspective and discusses the increasing role of information and communication technologies within both private and public sector organisations. A strong underpinning in theory is used throughout to help understand the practical implications of this important phenomenon. Chapters are integrated around an overview model of eBusiness and contain case material, exercises and reflective points. New to this edition: Revised structure which builds a conception of eBusiness from first principles Integrated chapter case studies and revised freestanding international case studies Coverage of new topics including mobile commerce, electronic government and cloud computing Increased range of learning material in each chapter as well as fully updated online resources eBusiness is an ideal text for undergraduate, postgraduate and MBA students of e-business.

Artikelnummer: 3233450 Kategorie:

Beschreibung

Autorenporträt

PAUL BEYNON-DAVIES is Professor in Organisational Informatics at Cardiff Business School, Cardiff University. He is the author of a number of other student texts published by Palgrave/Macmillan, including Business Information Systems.

Herstellerkennzeichnung:


Springer Verlag GmbH
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E-Mail: juergen.hartmann@springer.com

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