Coping with Retail Giants

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106,99 

Gaining an Edge Over Discounters

ISBN: 1137476338
ISBN 13: 9781137476333
Autor: Samli, A Coskun
Verlag: Springer Verlag GmbH
Umfang: xviii, 209 S.
Erscheinungsdatum: 23.04.2015
Auflage: 1/2015
Produktform: Gebunden/Hardback
Einband: Gebunden

Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.

Artikelnummer: 9059596 Kategorie:

Beschreibung

Autorenporträt

A. Coskun (Josh) Samli is Research Professor of Marketing and International Business at the University of North Florida, USA. He is the author and co-author of almost 300 scholarly articles, 23 books, and 30 monographs. Samli has lectured extensively in Europe, Eastern Europe, the Middle East, Asia, and Oceania, and was very active in the Fulbright Commission.

Herstellerkennzeichnung:


Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

E-Mail: juergen.hartmann@springer.com

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