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Mobile Marketing that Works

ISBN: 1137279273
ISBN 13: 9781137279279
Autor: Kelley, M
Verlag: Springer Verlag GmbH
Umfang: vi, 218 S.
Erscheinungsdatum: 02.09.2014
Auflage: 1/2014
Produktform: Gebunden/Hardback
Einband: Gebunden
Artikelnummer: 9728806 Kategorie:

Beschreibung

Autorenporträt

Michael Dru Kelley is the co-founder of Unconventional Partners, a firm that specializes in three areas: producing multi-platform video properties; creating branded content; and designing the mobile experiences for the world's leading brands. Most recently, Michael has worked with OK! Magazine to launch OK! TV. Since 2010, his firm has designed and built mobile experiences for P&G's sponsorships of the 2012 Olympics, MTV VMAs, and the Grammy Awards. He lives in New York, NY.

Herstellerkennzeichnung:


Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

E-Mail: juergen.hartmann@springer.com

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