Produktbild: Aesthetic Communication

Aesthetic Communication

Lieferzeit: Lieferbar innerhalb 14 Tagen

106,99 €

inkl. 7 % MwSt. zzgl. Versandkosten

ISBN: 0230245927
ISBN 13: 9780230245921
Autor: Thyssen, O
Verlag: Springer Verlag GmbH
Umfang: xiii, 351 S.
Erscheinungsdatum: 08.12.2010
Auflage: 1/2010
Produktform: Gebunden/Hardback
Einband: Gebunden

Combines aesthetic theory and aesthetic practiceAnalyzes how the human mind is affected by aesthetic meansMoves aesthetic theory from art to applied artHistorical, theoretical and practical approachComprehensive discussion of aesthetic fields normally treated separately – image, rhetoric, narratives, design, advertisement and architectureNew ideas both for academics, students and practitionersClear division in chapters each dealing with a specific field

Artikelnummer: 5946498 Kategorie:

Beschreibung

This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.

Herstellerkennzeichnung:


Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

E-Mail: juergen.hartmann@springer.com

Das könnte Ihnen auch gefallen …