Beschreibung
Inhaltsangabe- The Business Case Best Practices The Platforms Advertising and Promotion Facebook Advertising Advertising on Twitter and Other Networks Operations Management Measuring Success Advanced Social Media Campaigns Power Up Your Platform Bringing It All Together Social Media Business Plan Example Task Checklist: Launching A Social Media Program or Campaign
Autorenporträt
Tom Funk has been involved in ecommerce and online marketing since the?emergence of the commercial internet in the mid 1990s. A senior marketing manager?at Green Mountain Coffee Roasters,?he?has a wealth of experience in social media, online advertising, website usability, and more, Tom is a frequent speaker at industry conferences and events.?His previous books include Web 2.0 and Social Media Playbook for Business.
Herstellerkennzeichnung:
APress in Springer Science + Business Media
Heidelberger Platz 3
14197 Berlin
DE
E-Mail: juergen.hartmann@springer.com
