Beschreibung
International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.
Autorenporträt
DR PAVLOS DIMITRATOS Assistant Professor, Athens University of Economics& Business, Greece. DR MARIAN P. JONES Professor, University of Glasgow, UK.
Herstellerkennzeichnung:
Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE
E-Mail: juergen.hartmann@springer.com
