Produktbild: Global Competitiveness

Global Competitiveness

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80,24 €

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Ten Things Thai Businesspeople Should Know

ISBN: 9811677549
ISBN 13: 9789811677540
Autor: Wall, William Philip
Verlag: Springer Verlag GmbH
Umfang: xiii, 97 S., 1 s/w Illustr., 1 farbige Illustr., 97 p. 2 illus., 1 illus. in color.
Erscheinungsdatum: 04.01.2022
Auflage: 1/2022
Produktform: Gebunden/Hardback
Einband: Gebunden

This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.

Artikelnummer: 2935875 Kategorie:

Beschreibung

Autorenporträt

William Philip Wall has a Doctorate in Management Science with concentrations in strategic management and global competitive advantage. He has lectured at numerous universities around the world including the UAE, Myanmar, Thailand, and the USA.

Herstellerkennzeichnung:


Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

E-Mail: juergen.hartmann@springer.com

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