Collaboration in the Australian and Chinese Mobile Telecommunication Markets

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ISBN: 3662513994
ISBN 13: 9783662513996
Autor: Zhang, Yu (Aimee)
Verlag: Springer Verlag GmbH
Umfang: xxv, 256 S., 34 s/w Illustr., 38 farbige Illustr., 256 p. 72 illus., 38 illus. in color.
Erscheinungsdatum: 27.08.2016
Auflage: 1/2014
Produktform: Kartoniert
Einband: KT

A major objective of this book is to identify the key determinants of successful inter-firm collaborations in the telecommunications industry in Australia and China, utilizing both qualitative and quantitative research methods as complementary methodologies. The findings will provide essential information and suggestions for businesses, researchers and policy makers and shed light on how to concretely improve the performance of business collaborations. Inter-firm collaboration has become increasingly important in the global economy, as firms now rely on collaborations to access new resources, new technologies, skills, the latest market information, new markets and knowledge, to accelerate innovation, to reduce costs, and to overcome government policy barriers.

Artikelnummer: 9785365 Kategorie:

Beschreibung

Autorenporträt

Yu (Aimee) Zhang has five years working experience in the telecommunication industry and five years teaching experience in Macroeconomics, Chinese Economy, Small Firms and Economy, Regional Development and International Trade. She is currently the acting director of the Centre for Small Business and Regional Research at the University of Wollongong and has worked with a number of global universities. Her varied range of working experience has given her the opportunity to learn and understand the different needs and difficulties in firms from different countries, cultures and backgrounds. With great interest in collaboration research, she had provided free consultation for more than 20 firms in China and Australia and helped them implement their start-up, collaboration and globalization plans.

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