Beschreibung
1. History of the Internet (when? Why? Background? Political background?) 2. Difference between www and Internet / Who invented www 3. Typical services of www 4. Technical background (what inventions, how many listeners) 5. New Economy 6. Some Definitions 7. B2C /B2B/C2B/C2C 8. What is Intranet / Extranet? 9. Information Society 10. Five key drivers 11. Moores law 12. Web 2.0 13. Comparing services of Web 1.0 and Web 2.0 14. Push & Pull Communication 15. 12 mega trends 16. Attributes of value added 17. Revenue sources 18. Social media (criteria) 19. Small world (what is the idea? Where used?) 20. Storytelling 21. Viral Marketing (+ examples) 22. Marketing in eCommerce
Herstellerkennzeichnung:
GRIN Publishing GmbH
Waltherstraße 23
80337 München
DE
E-Mail: info@grin.com
