Beschreibung
Provides empirical case studies of start-ups in the smartphone industry Explores the key factors that helped each featured start-up sustain growth and development Uses Apples iPhone as an example of creating a new market space in the mobile phone industry
Autorenporträt
Claudio Giachetti is Associate Professor of Strategy at Ca' Foscari University of Venice, Italy. His primary research interests concern competitive dynamics and product innovation in rapidly changing technological and institutional environments. Claudio's research has been published in various journals, including Academy of Management Journal, Strategic Management Journal, Research Policy, Strategic Organization, and Long Range Planning, among others.
Herstellerkennzeichnung:
Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE
E-Mail: juergen.hartmann@springer.com
