Beschreibung
InhaltsangabeEmpirical analysis of Facebook's platform for applications.- Determinants of the discovery and adoption of applications.- Information spillovers between applications as a source of usage.
Autorenporträt
Dr. Philip Mayrhofer obtained his doctorate degree at the Institute for Innovation Research, Technology Management and Entrepreneurship (Ludwig-Maximilians-Universität München) under the supervision of Prof. Dietmar Harhoff, Ph. D.