Beschreibung
In the fast changing environment where competitive advantage should not be just gained, but sustained as well, companies need to continuously think in terms of innovation and differentiation. Coming up with several new products each year is not enough to compete and new ways to implement corporate strategy aimed at constant growth should be discovered. New tools for innovation should be observed. Therefore, corporate entrepreneurship should become an effective tool for innovation recognized at all the levels of organization and be properly structured and supported. It should be both employees and organizations driven and successfully communicated around the company. The case of Philips vividly illustrates these statements.
Autorenporträt
Kateryna Bondar has obtained her Master degree in Business Studies from the University of Amsterdam, the Netherlands in 2009. Since 2010 she has been working as a researcher and Ph.D. candidate at Center for Technology and Innovation Management at University BW Munich, Germany. Her current research interests lie in the area of New Ways of Work.
