Business Model for Technical Pre-Sales Services

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A business model to improve competitive advantage in a diverse business landscape

ISBN: 3843360138
ISBN 13: 9783843360135
Autor: Karpola, Timo
Verlag: LAP LAMBERT Academic Publishing
Umfang: 68 S.
Erscheinungsdatum: 02.02.2012
Auflage: 1/2012
Format: 0.5 x 22 x 15
Gewicht: 119 g
Produktform: Kartoniert
Einband: KT
Artikelnummer: 4749381 Kategorie:

Beschreibung

This work is about developing and implementing a new business model for technical pre-sales support services in order to improve the case companys competitive advantage in a diverse business landscape. The need for the new business model arises from the different business prospects discovered by the sales and marketing of the case company. The case company has already developed its business model to serve its key customers, but the model is not completely suitable for goods-dominant business opportunities. Goods-dominant business generate significant share of the company's turnover. Thus, a parallel business model is needed to perform better and gain market share in both businesses. The suggested new business model consists of a new customer value proposition, a profit formula,required resources, and new processes.

Autorenporträt

M.Eng. Timo Karpola is a business oriented professional working in ICT industry in Finland.

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