Beschreibung
Transforming intellectual potential into intellectual capital is a competitive tool for the new economy. Management of intellectual capital in the service sector is the foundation of business activities aimed at achieving desired financial results and expansion of business activities. The company takes into account key processes and performance indicators that are most important in terms of corporate image, finances and business risks. The framework model of intellectual capital management, presented in the book, combines human, structural and customer capital so that they are interrelated and able to produce results. For the successful integration of all intellectual capital elements into the business model, it is necessary to manage knowledge at all levels. Intellectual capital management ensures the company to identify the processes that are destroying value. The model primarily involves quality control, examination of value creation and its measurement. The book should be useful to professionals dealing with business models and for students studying at the entrepreneurship and organization graduate programs.
Autorenporträt
Jamila Jaganjac is professor at the Faculty of Business Economics. Her research interests include the management of intellectual capital, entrepreneurship, quality management, project management.
