Produktbild: Predictive Intelligence for Data-Driven Managers

Predictive Intelligence for Data-Driven Managers

Lieferzeit: Lieferbar innerhalb 14 Tagen

90,94 €

inkl. 7 % MwSt. zzgl. Versandkosten

Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies, Future of Business and Finance

ISBN: 303069402X
ISBN 13: 9783030694029
Autor: Seebacher, Uwe
Verlag: Springer Verlag GmbH
Umfang: xiii, 268 S., 80 s/w Illustr., 268 p. 80 illus.
Erscheinungsdatum: 27.03.2021
Auflage: 1/2021
Produktform: Gebunden/Hardback
Einband: Gebunden
Originaltitel: Predictive Intelligence für Manager

This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company. The book also demonstrates a PI self-test which helps managers identify the initial steps. In addition, a blueprint for a PI tech stack is defined for the first time, showing how IT can best support the topic. Finally, the PI competency model summarizes all elements into an action model for the company. The entire book is underpinned with practical examples, and case studies show how predictive intelligence, in the spirit of data-driven management, can be used profitably in the short, medium, and long terms.

Artikelnummer: 608488 Kategorie:

Beschreibung

Autorenporträt

Uwe Seebacher, Ph.D. in economics and business administration, is an executive advisor and has more than 25 years of top management experience as a consultant, entrepreneur, investor and manager. Uwe Seebacher is internationally known for his innovative Template-based Management (TMB) approach, first published in 2003. TBM can be used for any entrepreneurial project - with the TMB approach Uwe Seebacher was also able to open up the predictive intelligence topic of this book. He is also a lecturer at many recognized business schools and universities (such as FHWien der WKW in Austria), and has authored articles and books for many leading management publishing houses, for example, Template-based Management (Springer), B2B Marketing (Springer), Strategic Workforce Management (Harvard Business Manager), Handbook of Management Development (USP International), and Management Development (Linde Campus).

Herstellerkennzeichnung:


Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

E-Mail: juergen.hartmann@springer.com

Das könnte Ihnen auch gefallen …