Understanding Social Media

Lieferzeit: Lieferbar innerhalb 14 Tagen

114,00 

Extensions of Their Users, Understanding Media Ecology 12

ISBN: 1433186748
ISBN 13: 9781433186745
Autor: Rawady, Mira/Logan, Robert K
Verlag: Peter Lang
Umfang: 232 S.
Erscheinungsdatum: 19.07.2021
Auflage: 1/2021
Format: 1.7 x 23.1 x 15.5
Gewicht: 480 g
Produktform: Gebunden/Hardback
Einband: GEB

The purpose of this book is to understand the nature of social media and its impact on almost all aspects of modern-day existence. We reveal the effects of social media on users and the changing nature of our social interactions. Our approach is based on Marshall McLuhan’s methodology of media ecology.

Artikelnummer: 2366428 Kategorie:

Beschreibung

The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. The authors make use of Marshall McLuhans media ecology approach to understanding media in order to reveal the effects of social media on their users, how they are changing the nature of our social interactions and how we through our interaction with social media have become actual extensions of our social media, the reverse of McLuhans notion that media are extensions of mankind. The authors analyze the major social media apps including Facebook, Instagram, Snapchat, Reddit, Tinder, YouTube, TikTok, Twitter and blogs as well as examining the Splinternet and the social media scene in Russia, China, North Korea, Vietnam and the Islamic world. Understanding Social Media studies the impacts of social media monopolies, the nature of advertising and branding in social media apps and the social media front in cyberwarfare and concludes with an analysis of the social media counter revolution waged by players who actually helped to create social media.

Autorenporträt

Robert K. Logan (PhD, MIT, 1965) is an emeritus professor of physics, fellow of St. Michael's College, and member of the School of Environmental Studies, all at the University of Toronto and he is also Chief Scientist of the sLab (OCAD University). Mira Rawady (BA, University of Toronto, 2019) is a social media consultant at Student Price Card in Toronto.

Das könnte Ihnen auch gefallen …