Beschreibung
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in todays digital age. The text thoroughly integrates new communication technologiesthe Internet, Webcasting, etc.and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage todays students. This text also serves as an invaluable resource for public relations practitioners in the field.
Herstellerkennzeichnung:
Pearson Studium im Verlag Pearson Benelux B.V. Zweigniederla
Sankt-Martin-Straße 82
81541 München
DE
E-Mail: buchhandel@pearson.com
