Beschreibung
From the author of New York Times bestseller Contagious comes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? Blends research-based insights with immensely practical guidance.
Herstellerkennzeichnung:
Simon & Schuster UK
222 Gray's Inn Road 1st Floor LONDON WC1X 8HB
GB
E-Mail: hannah.pocock@simonandschuster.co.uk
Produktverantwortlicher / Importeur:
Petersen Buchimport GmbH
Vertrieb
Weidestraße 122 a
22083 Hamburg
DE
E-Mail: gpsr@petersen-buchimport.com
Internet: www.petersen-buchimport.com/gpsr
