Beschreibung
This book combines armchair travel with forensic psychology in an interlocking series of international clue-gathering detective stories. It shows Lindstrom using his proprietary CLUES Framework - where big data is merely one part of the overall puzzle - to get radically close to consumers and come up with the counter-intuitive insights that have in some cases helped transform entire industries. The tiny clues that uncover huge trends - a New York Times bestseller.
Herstellerkennzeichnung:
Hodder & Stoughton Ltd.
50 Victoria Embankment LONDON EC4Y 0DZ
GB
E-Mail: zoe.rutherford@hachette.co.uk
Produktverantwortlicher / Importeur:
Petersen Buchimport GmbH
Vertrieb
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22083 Hamburg
DE
E-Mail: gpsr@petersen-buchimport.com
Internet: www.petersen-buchimport.com/gpsr
