Beschreibung
Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition? How to strive in a world where everything can be copied?
Herstellerkennzeichnung:
Hachette Book Group USA
1290 Avenue of the Americas, 4-120 NEW YORK, NY 10104
US
E-Mail: zoe.rutherford@hachette.co.uk
Produktverantwortlicher / Importeur:
Petersen Buchimport GmbH
Vertrieb
Weidestraße 122 a
22083 Hamburg
DE
E-Mail: gpsr@petersen-buchimport.com
Internet: www.petersen-buchimport.com/gpsr
