Beschreibung
Nothing "goes viral." Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators. The science of popularity in an age of distraction.
Herstellerkennzeichnung:
Penguin Books
80 Strand LONDON, WC2R 0RL
GB
E-Mail: tkleber@penguinrandomhouse.co.uk
Produktverantwortlicher / Importeur:
Petersen Buchimport GmbH
Vertrieb
Weidestraße 122 a
22083 Hamburg
DE
E-Mail: gpsr@petersen-buchimport.com
Internet: www.petersen-buchimport.com/gpsr
