Beschreibung
The survival of media depends on the money generated by advertising and marketing - revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players. A profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players. Frenemies is essential reading.
Herstellerkennzeichnung:
Harper Collins Publishers UK
1 London Bridge St LONDON SE1 9GF
GB
E-Mail: lauren.renshaw@harpercollins.co.uk
Produktverantwortlicher / Importeur:
Petersen Buchimport GmbH
Vertrieb
Weidestraße 122 a
22083 Hamburg
DE
E-Mail: gpsr@petersen-buchimport.com
Internet: www.petersen-buchimport.com/gpsr
