The Secret Language of Leadership

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How Leaders Inspire Action Through Narrative, J-B US non-Franchise Leadership

ISBN: 0787987891
ISBN 13: 9780787987893
Autor: Denning, Stephen
Verlag: Wiley-VCH GmbH
Umfang: 320 S.
Erscheinungsdatum: 23.10.2007
Auflage: 1/2007
Produktform: Gebunden/Hardback
Einband: GEB

InhaltsangabeThe Secret Language of Leadership “Steve Denning is the Warren Buffett of business communication. He sees things others don’t and is able to explain them so the rest of us can understand.”-Chip Heath, coauthor, Made to Stick, and professor of organizational behavior, Graduate School of Business, Stanford University “I highly recommend you get this book today and read it tonight. Tomorrow will be an entirely different kind of day if you do.”-Jim Kouzes, coauthor of the best-selling The Leadership Challenge and ?A Leader’s Legacy How do leaders connect and engage with their audiences? In this sequel to The Leader’s Guide to Storytelling, business narrative expert Steve Denning explains why traditional approaches to leadership communication don’t work and reveals the hidden patterns that effective leaders use to spark change. The book shows how anyone can inspire enduring enthusiasm for a cause, even in skeptical, cynical, or even hostile audiences. The book introduces the concept of ?narrative intelligence-an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this ability is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples, and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents-anyone who is setting out to the change the world.

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