Intercultural Business Communication
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| ISBN: | 0194421805 |
|---|---|
| ISBN 13: | 9780194421805 |
| Autor: | Gibson, Robert |
| Verlag: | Oxford University Press |
| Format: | 0.7 x 24.7 x 16.8 |
| Gewicht: | 230 g |
| Produktform: | Kartoniert |
| Einband: | PB |
This text provides professionals with an introduction to the theory and practice of intercultural business communication, surveying key cultural dimensions and case studies. The approach is interactive, with exercises to encourage readers to reflect on their own attitudes and experience.
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