Beschreibung
Research Paper (undergraduate) from the year 2018 in the subject Tourism - Miscellaneous, grade: 80.70, language: English, abstract: The purpose of this report was to find out how Marriott hotels in UAE are using technology innovation to enhance guest experience. This study focused on technology specifically and the methods used in this research are an analysis of quantitative and qualitative data on technology usage in US, UAE and global data on privacy of information shared, an analysis of two different reports on how businesses use innovation and different theories on technology adoption in hotels. This study focused on use of prevailing technology, future possible uses and making connection on possible leverage Marriott can use in UAE market in order stay ahead from competition and give the guests exclusive Marriott experience in term of technology used and as demanded by customer. Based on the data found and analysed, it can be concluded that Marriott hotels in UAE have potential to implement different existing and potential future innovation in technology as there is demand from guests as presented by data on US technology. Moreover, if Marriott hotels do apply the recommendations, and decide and let the guest know what information will be collected and used from the customer when they use different technology in the hotel the service will be more efficient, and guests will have seamless and custom-made experience when they stay in hotels. It is also important, that with current business scenario, where shared economies like Airbnb and OTA are competing with on line sales and presence, Marriott should differentiate itself in technology and guest experience to create niche market for its brand.
