Beschreibung
The LME is the worlds leading non-ferrous metals exchange, with a rich history and heritage, proven track record in the metals business and an identifiably strong physical trading and warehousing model. These factors have helped underpin the exchanges position as the global leader in the core markets it serves. However, the very success of the exchange in its core product markets, coupled with growth demands from members, has driven member and industry expectations for the Exchange to deliver further contract enhancements and successful new contracts to trade. This work has critically evaluated the New Product Development (NPD) and Innovation processes surrounding the launch on the LME of the worlds first exchange traded plastics futures contracts in May 2005. Through four key research and five business objectives relating to the NPD prosess and appraisal of established models, this report identified recurring themes that were categorised into an NPD Best Practice framework. The report then considered the role of NPD and innovation in developing Sustainable Competitive Advantage (SCA), a challenging proposition in the current turbulent market and exchange environment.
Autorenporträt
George Adcock has an MBA from Warwick University and is also Ambassador for Warwick University in Switzerland. The author holds a BSc in Business Studies, Technology and Materials from the University of Brighton, UK and the Polytechnic of Turin in Italy. George is married, a keen skier, tennis player and enjoys long distance running.
Herstellerkennzeichnung:
OmniScriptum SRL
Str. Armeneasca 28/1, office 1
2012 Chisinau
MD
E-Mail: info@omniscriptum.com
