Health Communication

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67,90 

Theoretical and Critical Perspectives

ISBN: 0745697720
ISBN 13: 9780745697727
Autor: Cross, Ruth/Davis, Sam/O’Neil, Ivy
Verlag: Wiley-VCH GmbH
Umfang: 224 S.
Erscheinungsdatum: 03.03.2017
Auflage: 1/2017
Produktform: Gebunden/Hardback
Einband: GEB
Artikelnummer: 604607 Kategorie:

Beschreibung

Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice. This book clearly situates health communication within its social context. It provides a critical overview of three key disciplinary areas - education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues of power, ethics and inequality throughout the text. This book will be valuable for those students at all levels who require a critical perspective, as well as practitioners in health communication and health promotion. With reference to detailed examples and annotated suggestions for further reading, the book is an accessible resource for analysing contemporary health communication.

Autorenporträt

Ruth Cross is Senior Lecturer in Health Promotion at Leeds Beckett University Sam Davis is Senior Lecturer in Health Promotion at Leeds Beckett University Ivy O'Neil is former Principal Lecturer and Professional Lead for the Health Promotion team at Leeds Beckett University

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