Beschreibung
Throughout ages translation has had a vital role to play in bridging gaps amongst people from various countries and civilizations and in enhancing mutual understanding amongst human beings but the process of translation from a language to another may face some problems which are to be identified and solved so as to minimize the loss in meaning conveyed to the reader of the target language text from a message sent in a source language text. This book has preferred to adopt Communicative Translation concept rather than Semantic Translation as it is concerned with the target reader affirming that he should not be left receiving an ambiguous message. Though the applied study is done on Swahili social texts and their English Translation, yet Conclusions are applicable to translation from any language to another and they should be especially useful for academic students and researchers interested in the study of translation, language, literature, culture and civilization. Professional translators, diplomats, politicians, media and mass communication people, businessmen and people working in marketing fields and many more others could be benefited as well.
Autorenporträt
Got B.A,in English, M.A.in Linguistics, PhD in Translation,Cairo University. Visiting lecturer,Cairo University &others since 1979. Rotating Press Office Chief for President Sadat, then Mubarak 1979:2000.Ex Press Counselor and Head of Egyptian Press Bureau of Egyptian Embassy in Moscow. Ex Head of Center for Egypt's Image in Media at SIS of Egypt
