Designing Identities for ‘Green’ Industries

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A proposal for a standard process when designing green corporate identities

ISBN: 3659255726
ISBN 13: 9783659255724
Autor: Krumm, Beverly
Verlag: LAP LAMBERT Academic Publishing
Umfang: 116 S.
Erscheinungsdatum: 30.09.2012
Auflage: 1/2012
Format: 0.7 x 22 x 15
Gewicht: 191 g
Produktform: Kartoniert
Einband: KT
Artikelnummer: 4768711 Kategorie:

Beschreibung

There has been resurgence in the social significance of sustainability with the recent concerns of global warming, although sustainability is not a new idea. Environmental concerns began on a national level in 1970, but it is again a hot topic, and businesses want the appearance of being ecologically friendly. It has become fashionable to be green or to give the appearance of being green. A visual identity does more than represent a company, product, or service; they trigger emotions, create desires and forge communities. Logos communicate a corporations visual identity on a qualitative level in order to improve the image of the company. This study utilizes Psychology, branding, and explorations of logos-both style and classification-to create a proposal for a standard process when designing green corporate identities.

Autorenporträt

I started a journey in 2008 when I began graduate school, a journey I never intended to take, but life has a way of being unpredictable when you think you know where you are going. I learned a remarkable amount of knowledge, worked with the best graduate students and faculty, and experienced opportunities beyond my wildest imagination.

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