Beschreibung
In the Kazakh translation theory, currently the problem of advertisement translation is still only developing, as advertisement as a phenomenon of culture appeared in Kazakhstan only in the early 1990s, and it is not possible to comprehend and characterize this phenomenon to the full extent in twenty years. Nevertheless, the issue of the necessity for a linguistic study of advertisement as a new, actively developing type of language arts and defining its constituting parameters is determined primarily by the needs of the advertising industry in Kazakhstan on the whole, and by the clarification of reasons why Kazakhstan consumers reject the translated advertising messages, in particular.
Autorenporträt
Ospanova Bikesh, Candidate of Philological Sciences, assistant professor, professor of Russian academy of Natural history, head of Russian language and culture department at Karaganda state technical university. Kenzhegulova Aigul, master of Education, teacher of Russian language and culture department at Karaganda state technical university.
