Beschreibung
'Change Ahead' is about the emerging practices at the intersection of business strategy, research, and design. It introduces the need for an adventurous, explorative mindset in order to grow businesses that last by creating meaning and relevance with and for people. This book reveals the philosophy, working processes, and approaches to business creation and development through research and design. It provides a model for integrating user insights into business strategy beyond the literal understanding of the user.
