Australian Women in Advertising in the Twentieth Century

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ISBN: 1137514337
ISBN 13: 9781137514332
Autor: Dickenson, J
Verlag: Springer Verlag GmbH
Umfang: x, 144 S.
Erscheinungsdatum: 15.12.2015
Auflage: 1/2016
Produktform: Gebunden/Hardback
Einband: GEB

When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry’s workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women’s struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.

Artikelnummer: 9049590 Kategorie:

Beschreibung

Australian Women in Advertising in the Twentieth Century captures the stories of women working in the global advertising industry, exploring the important contributions women made to the industry and the role of the industry in shaping the 'modern' woman.

Autorenporträt

Jackie Dickenson is Senior Research Associate at the University of Melbourne, Australia, and has previously worked in the advertising industry in Britain and Australia, as an art director and copywriter. She is the author of Renegades and Rats (2006) and Trust Me: Australians and their Politicians (2013).

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