Beschreibung
Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company's history. The "Continental" brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility.
Autorenporträt
Paul Erker, Ludwig-Maximilians-Universtiät München; Nils Fehlhaber, Continental AG/Archiv, Hannover.
Herstellerkennzeichnung:
Walter de Gruyter GmbH
De Gruyter GmbH
Genthiner Strasse 13
10785 Berlin
DE
E-Mail: productsafety@degruyterbrill.com
